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Profile

ABOUT

I am a passionate and detail-oriented graphic designer with a strong commitment to excellence. I thrive on discussing ideas,
as collaboration fuels my creativity and enhances my design concepts. My work is a reflection of my identity and design aesthetics, and I strive to inspire others through visual storytelling.

Starting as an in-house designer for a beauty salon, I pursued my career in graphic design and contributed to CATALOG and renowned publications such as Food & Travel, BBC GoodFood (Asian Edition), Time Out Singapore, and Wine & Dine. My experience also includes designing hotel and F&B collaterals during my time at The South Beach. Currently, I am part of the Group Communications team at National University Health System, where I continue to expand my creative expertise.

My skill set includes logo design, page layouts, cover designs, posters, promotional materials, and illustrations. Additionally,
I have experience in product styling and am exploring the realm of video production.

© 2025 by Pearl Lim. All article rights belong to their respective owners.

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